Business Management

Marketing for SMEs

Low-cost customer acquisition and retention for the Somali retail and service context: word-of-mouth systems, basic pricing strategy, and an intro to social media.

Duration: 3 weeks
Format: In-person cohort
Enrollment: Apply online
Credential: SSDI certificate

Learning experience

Practical learning for real enterprises.

Learn with a cohort

Work alongside Somali entrepreneurs through facilitated sessions, discussion, and application.

Start from your reality

A short baseline helps facilitators connect the learning to your stage and priorities.

Show what you learned

Practical participation leads to an SSDI completion certificate.

Connect to opportunity

Eligible graduates can explore the Bulaal Microfinance pathway and ongoing guidance.

Part of a learning track

Business Management

Run the numbers, plan, and get finance-ready.

See the full track

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Business Management 4 weeks

Bookkeeping & Financial Record-Keeping

Simple, sustainable record-keeping for micro and small enterprises: daily cash tracking, basic income statements, and separating business from household finances — the financial history lenders require.

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Business Management 5 weeks

Business Plan Writing

Build a practical, fundable business plan: market description, cost structure, pricing, and a simple 12-month cash-flow projection you can actually use to run the business.

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Business Management 4 weeks

Access to Finance Readiness

Approach formal lenders with a credible loan application, supporting records, and a repayment plan aligned to realistic cash flow.

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